Documentation: B2B Evergreen Nurture Campaign for HubSpot

B2B EVERGREEN NURTURE CAMPAIGN WORKFLOW 1 - TOFU

All enrollment triggers, delays, and emails are attached to your workflow and should look like this. Here is an example of your TOFU workflow - the first of the three workflows.

The MOFU and BOFU workflows are setup in the same fashion, but with unique criteria and emails. The only next step is to edit your emails before turning on your workflow.

tofu-worflow-evergreen-git


 

HOW TO EDIT YOUR B2B EVERGREEN NURTURE EMAILS

  1. Hover over the module that you would like to edit and click. Alternatively, you can also click the cube icon on the left side to access a list of modules to edit.
  2. A panel will appear on the left listing the different elements you can customize, such as images, copy, text, color and more!

edit-header-body-evergreen


 

FIND YOUR COMPANY’S HEX CODE

The editor makes it easy for you to quickly customize these templates based on your branding standards. Check out this quick how to that shows how you can apply your branding colors to the email template in HubSpot.

hex codes - evergreen


 

ADD THE FORM TO YOUR LANDING PAGE

Here we show you where the form is located in your landing page template and how to add the respective form to the landing page.

add-form


 

ADD ALL RELEVANT SENDING INFORMATION

Once you update your email copy and branding, you’ll need to update and save the emails for automation. This makes sure your emails attached to your Nurture Funnel workflow are updated with your changes.

Send details

 

Have additional questions? Email us at express@campaigncreators.com.