Documentation: Abandoned Cart Campaign for HubSpot-Shopify

ABANDONED CART CAMPAIGN WORKFLOW

All enrollment triggers, delays, and email are attached to your workflow. Before turning on your workflow, make sure to edit your emails!

Your workflow should look like this:

Abandoned Cart Campaign workflow

 

Your unenrollment trigger is also set up to remove a contact from this workflow once they complete their abandoned cart order. No additional set up needed.

Your unenrollment trigger should look like this:

Abandoned Cart Unenrollment trigger


 

ABANDONED CART URL - COPY TO CONTACT WORKFLOW

This workflow was created to correctly sync your Shopify data that is ported into HubSpot. This gives you the ability to add the Abandoned cart URL as a personalization token for your abandoned cart emails. No additional editing needed.

Your workflow should look like this:

Copy to contact workflow


 

HOW TO EDIT YOUR EMAILS

  1. Hover over the module that you would like to edit and click. Alternatively, you can also click the cube icon on the left side to access a list of modules to edit.
  2. A panel will appear on the left listing the different elements you can customize, such as images, copy, text, color and more!

Email editor options gif


 

EDITING YOUR EMAIL CTA BUTTONS

There are two ways to edit your email CTA buttons.

  1. For most CTA buttons, you can click on the module ➝ locate the button on the left panel ➝ edit your CTA
  2. For other CTA buttons, we created them as “tables in order to link the user’s specific abandoned cart URL. To change the text, you can easily edit it within the rich text module. To change the color, go into the module’s source code and change the color code in 3 places. See the example below.

Edit Cta button


 

PUBLISHING YOUR EMAIL EDITS

Once you update your email copy and branding, you’ll need to update and save the emails for automation. This makes sure your emails attached to your Abandoned Cart Campaign workflow are updated with your changes.

Update email edits gif

 

Have additional questions? Email us at express@campaigncreators.com.