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Data never lies. But it can certainly be puzzling.
Consumer data shows that a pull-back on spending is inevitable. While at the same time, eCommerce is surging—it’s like Black Friday every day in the US.
Source: McKinsey & Company
Warren Buffett recently announced at his annual shareholders meeting that he was confused. With negative interest rates looming ahead, he’s unsure of what the future holds.
Will the hammer fall and things get worse? Or will we just cruise on through this economic blip?
Right now, we find ourselves at a moment in history where we really don’t know what will happen tomorrow, next week, or in a year from now.
Will consumer behavior ever get back to “normal”? To be determined. There’s no second chances to sell that hotel night, book that plane ticket, or get that haircut. Revenue has halted for many industries, and it’s revenue that won’t just miraculously come back when things become “normal” again.
Will restaurants fill up, sports events sell out, and airplanes take off and land as usual? Eventually, yes, but soon? Who knows. It will take years to make up for lost revenue for many businesses.
So what can we do to move on from here?
Amidst uncertainty, one can either stay the course...or adapt. At Campaign Creators, we prefer to take the latter course.
If we look deeper into consumer data today, we learn that consumers expect to maintain a change in their purchase behavior, long after the pandemic is over.
Source: McKinsey & Company
Shopping in physical stores? While they will open up eventually, they may not experience the same rate of shoppers. Going to the mall? That might never bounce back. Travel will start up again, but only once things feel safe again for travelers.
So how do we adapt as businesses? We prepare for all scenarios.
If your business primarily relied on physical patronage, you don’t need to abandon in-store sales forever, but you do need to bring your business online—and get the word out about it.
If your business relied on in-person transactions, you should be looking for ways to provide, market and sell your services virtually, instead.
It’s time to play the long game now, and that means adapting to the new normal.
In order to play the long game amidst uncertainty, your plan needs to focus on altering how you market and sell your products and services now.
We know this can be daunting, but don’t fret. That’s where Express by Campaign Creators comes in.
Our team has spent nearly a decade refining sophisticated campaigns and solutions for our clients. We have now figured out a way to provide these as high-impact, low-cost, drag-and-drop templates, instead.
Express by Campaign Creators is a suite of digital assets, workflows and marketing templates for HubSpot users.
Ranging from $0 to $399, you can basically steal these assets, add them into your HubSpot portal, and boom! Your marketing strategy is done for the foreseeable future.
The skeleton of everything you need is there, all you need to do is tweak the design or copy (or, hire us to help there), and go.
Let’s quickly look at what you can do with each Express by Campaign Creators product.
A campaign template package to promote your next webinar.
This Webinar Campaign provides all the email, registration page and landing page assets needed to get your next webinar campaign set up in HubSpot. Set and forget the marketing campaign, so you can focus on nailing the presentation.
Here's an example of the email pack included in this template:
A mobile responsive blog page template.
A page to display your blog posts that’s easy to navigate for visitors. It includes a blog subscribe form, sort options, auto-generated read times, the blog featured images, and more. Once you publish a new blog, it will automatically populated on this summary.
1 Blog Summary Template
Here's an example of the template:
A mobile responsive blog post template.
A conversion-centered blog post template that makes it easy for visitors to share, subscribe and engage with your blog posts.
1 Blog Post Template
Here is an example blog post using the template:
A conversion-optimized landing page template.
This landing page contains all the modules you need to crush conversions. The results speak for themselves: this landing page converts across industries at over 50%.
1 Landing Page Template
Here is an example of a landing page using this template:
A campaign template package that’ll always stay fresh.
An all-in-one nurture campaign that will stay fresh forever. This 3-stage campaign will ensure your sales team receives only the most qualified leads. Set and forget this campaign and hit all of your lead generation, automation and email nurturing goals.
Here is an example of a landing page and email template included in this package:
A campaign template package to gather customer insights.
Seamlessly automate how you gather valuable insights, feedback, and testimonials from your customers with this complete customer feedback package.
Here's an example of the Custom Feedback Email Module:
A complete campaign package to cross-sell existing customers and increase AOV and LTV.
This automated campaign package for HubSpot integrates product details from Shopify into your campaign so that you may cross-sell existing customers on additional products and services. See an increase in AOV and LTV as a result.
Here's an example of the post-purchase cross-sell email:
A complete campaign package to generate real customer reviews of products and services.
Get the most out of your customer base. If you have a Shopify website, integrate your platform with HubSpot so you can automate customer reviews (and ultimately sell more).
Here's an example of what the automated customer reviews look like:
A complete campaign package to win back sales.
Many marketers experience issues with the current HubSpot-Shopify integration, but this campaign offers a better solution. Start winning back sales right away with this abandoned cart campaign.
Here's an example of the abandoned cart email templates included:
Whether you’re just starting to adapt to the new normal or you’ve already begun to bring your business online, remember: data never lies.
Now’s the time to adapt your marketing to reach the online buyer. You don’t need to spend weeks or months building long nurture funnels and complicated marketing workflows. Instead, try Express by Campaign Creators.
These quick-win, high-impact funnels, workflows and templates will put your marketing on autopilot so you can get back to doing what matters most: building a successful business. Explore Express by Campaign Creators now.